Important e-commerce metrics for the online entrepreneur

Important e-commerce metrics for the online entrepreneur

04 Dec 2020
Important e-commerce metrics for the online entrepreneur


The allure of the digital retail market is hard to resist. For entrepreneurs having an online presence for their brand is crucial. It not only helps to bridge the gap between the consumer-brand relationship but also contributes to an increased sales rate. When deciding to venture into the realm of online retailing, entrepreneurs are often faced with a myriad of eCommerce platforms that promise adequate performance and effective growth.

If you’re in the camp of entrepreneurs who want to branch out into the eCommerce space, then Shopify is the best fit for you. One of the distinguishing factors that make Shopify unique is that it allows entrepreneurs to build appealing landing pages for their campaigns to drive more traffic and sales. There are countless online platforms available to choose from, but what make Shopify powerful and advantageous platforms for your startup:

  • It’s affordable

  • Quick and easy set-up

  • Mobile responsiveness and easy to use interface

  • Essential marketing tools to optimize and track your store progress

  • Secure payment gateway

  • Access to world-class customer support

  • Effective security compliance upgrades and hacker protection

At the same time, business metrics are essential to track the progress of any e-commerce website. Not tracking the essential metrics of your eCommerce website can often lead to the failure of your online store. To keep your online store up and running it is essential to monitor your e-commerce business metrics from the very beginning. These key metrics are the decision-making factors that tell you about your eCommerce store performance.

  1. Website traffic: A visually appealing website easily catches the attention of any customer. For your e-commerce store to run successfully it is important for the site visitor to stay on your website. Visibility is vital for obtaining success in online retail. It is crucial to analyze this metric to understand where your traffic is coming from.

  1. Sales conversion rate: An important metric for an e-commerce website, the sales conversion rate defines the percentage of online visitors who went through the sales funnel to make the purchase. By not optimizing the conversion rate properly, you might be losing money every moment. It helps to analyze the traffic that turns into customers and brings profit to your website.

  1. Bounce Rate: This metric reveals the number of online visitors navigating away from your websites after visiting just one page. A high bounce rate specifies that your website is not very attractive and engaging. To reduce the bounce rate, it is essential to make your website visually appealing and aesthetically pleasing.

Shopify for Entrepreneurs

Shopify is specially designed to help entrepreneurs to create a beautiful and effective eCommerce website, full of features that are mobile-friendly and easy to use. It enables entrepreneurs to supercharge the eCommerce website to generate more traffic, sales, and customers. At the same time, it helps to reduce the hassle behind the scenes.

Features that make Shopify unique:

  • Fully customizable website design

  • Unlimited product inventory and bandwidth

  • Secure and easily accessible data bank

  • Payment gateways support

  • Automated process for 3rd party shipping

  • 24/7 customer support

Shopify’s box of tricks and advanced techniques provides entrepreneurs with tools that help them to boost their sales, entice more shoppers to their website, and improves the efficiency of their store. It also provides analytics tools to track every progress of their website. When starting an online store for your business, Shopify eCommerce store development is the best solution available. Cryptex Technologies is a Shopify website development company based in India. With our expert team of developers, design an engaging online Shopify eCommerce business website, and power your venture towards growth.


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