E-commerce around the globe is on the rise which has less to change in consumer habits. It’s essential businesses to constantly keeping up with new trends. Getting a Shopify e-commerce store is the need of the hour. Businesses are opting for Shopify Development services in India to increase the sales of their products. Many are connecting with E-commerce Development Company in India to establish their e-commerce business on Shopify. Launching your e-commerce business on Shopify is the first step toward accomplishing grand success. The more exposure you can get for your website, the more it will help to boost your e-commerce site traffic. Shopify makes it easy for the business to start up their eCommerce store. Here are five ways to boost organic traffic online and boost your sales.
Make your store mobile friendly: Establish a mobile application for your business. Businesses that have an E-commerce app for their store, are less likely to lose customers when compared with a desktop website. It helps to create opportunities to engage with your customers and convert visitors. Having a mobile store will open the doors for an abundance of mobile visitors and generate more sales.
Benefits of having a mobile app:
Customer Retention: To grow your Shopify store, it is essential to retain your existing customers for the growth of your business. Spending time on retaining previous customers is much more cost-effective than acquiring new ones. Improving customer retention helps to increase the profitability of the business. If you are losing your previous customers, then you have to pull in a new customer base to make up for it. To avoid such scenarios, mentioned below are some effective ways to improve customer retention:
Optimize your content for E-commerce: Content Marketing is an effective marketing strategy that includes the creation and sharing of online material. It helps to stimulate interest in the products or services of a brand. The ROI of content marketing is much higher than that of traditional marketing. An e-commerce business should focus on the core types of content marketing which includes-
The better your on-page display, the more likely you are to attract customers and generate sales.
Showcase your top-selling products: If your brand sells a wide range of products, it can be overwhelming for the customer, when they stumble upon your website. Not everyone browses through the entire website. To attract more traffic to your store, it is essential to provide your customers with some direction. Highlighting what people are buying the most by including a “best seller” category on the homepage will prove beneficial.
Include customer testimonials: Testimonials act as a certificate of authentication for your business. Customer reviews and testimonials are a great method to show validation for your product. But a review from a nameless and faceless person isn’t that convincing. It is essential to display a testimonial that includes the person’s full name and photo. This kind of testimonial encourages others to visit your online store and make a purchase. It helps to drive more sales. Adding photographs of the customers with the testimonials will help drive more traffic on your website.
If you are the proud owner of an eCommerce store, following the above-mentioned strategies will help you grow your Shopify store and boost your sales. Put these strategies to work and take your e-commerce store to the next level. To establish an online Shopify store, get connected with Cryptex Technologies.